Melleka Marketing

Grow Your Practice.
From Day One.

A tailored digital marketing roadmap built for criminal defense attorneys ready to establish authority, attract qualified clients, and build a sustainable practice.

Criminal Defense Specialist Strategy
Bar Compliant Advertising
Scalable — Start Small, Grow Fast
The Foundation
⚡
Why Attorneys Choose Melleka
🎯
High-Intent Targeting
We reach people actively searching for criminal defense help right now — DUI, drug charges, assault, felonies — not passive browsers.
🏗️
Built to Scale With You
Start with the foundation, add channels as you grow. Our packages are designed to layer on top of each other for compounding results.
📊
Transparent Reporting
Live dashboard, bi-weekly meetings, and plain-English reporting — always know exactly what your marketing dollars are doing.
📍
Hyper-Local Precision
Criminal defense is a local business. We dominate your specific jurisdiction through local SEO, Google Business, and geo-targeted ads.
🤝
Dedicated Team, Not a Template
Your account gets a dedicated strategist — not a dashboard you're left to figure out alone. We move fast and communicate faster.
Market Research
🔍
Criminal Defense Keyword Opportunity

These are the exact search terms your future clients are typing right now. Every keyword below represents a person actively looking for legal help — and a direct opportunity to be found first.

Keyword Monthly Searches Cost Per Click Priority
criminal defense lawyer673,000$19.96High
criminal defense attorney near me27,100$16.73Local
DUI attorney near me90,500$23.40High
drug possession attorney18,100$14.22High
felony defense attorney12,100$21.85High
assault defense lawyer9,900$18.50Medium
public defender vs private attorney8,100$11.20Medium
best criminal defense attorney [city]6,600$28.00Local
criminal lawyer free consultation14,800$16.40High
how to beat a criminal charge22,200$9.80Medium
Service Packages
📦
Choose Your Starting Point

Each package below is a standalone option — pick the one that fits where you are today. Every path leads to the same destination: a steady flow of qualified clients.

Start Here
Option 01
Starter Website
Your professional home base — the first thing every potential client will look for before calling.
$150
one-time build fee
  • Professional branded attorney website
  • Practice area pages (DUI, felony, drug, etc.)
  • Contact form and consultation booking
  • Mobile-optimized and fast-loading
  • Basic on-page SEO foundation
Hosting Options (after build)
Hosting Only $50/mo
Hosting + Ongoing Changes $500/mo
Option 02
Google Ads
Capture clients the moment they search for a criminal defense attorney — the highest-intent channel available.
$999
per month + ad spend
  • Full campaign setup and keyword strategy
  • DUI, drug, assault, felony targeting
  • Call tracking and lead form extensions
  • Negative keyword management
  • Ongoing optimization and reporting
Option 03
Meta Ads
Build awareness and retarget warm audiences on Facebook and Instagram — ideal for ongoing brand visibility.
$1,499
per month + ad spend
  • Facebook and Instagram campaigns
  • Custom audience and lookalike targeting
  • Retargeting for website visitors
  • Lead form ads for consultations
  • A/B creative testing and optimization
Option 04
Google + Meta
Full paid media coverage — capture active searchers on Google while building brand presence on social.
$2,499
per month + ad spend
  • Everything in Google Ads package
  • Everything in Meta Ads package
  • Cross-platform conversion tracking
  • Unified audience strategy across both
  • Coordinated messaging and retargeting
Best Value
Option 05
Advanced Silver
The complete growth engine — 4 paid platforms, organic presence, email, SMS, and full business visibility across the internet. For attorneys ready to dominate their market.
$4,299
per month + ad spend
  • 4 paid ad platforms managed
  • Social media posting across platforms
  • 71 business directory listings
  • Email and SMS marketing campaigns
  • SEO and SEAO strategy
  • Landing pages and funnels
  • Live performance dashboard
  • Bi-weekly strategy meetings
  • Basic workflow automation
  • Dedicated Slack channel
  • Up to $10K ad budget managed
  • Analytics and conversion tracking
Pricing
💼
Your Investment Options

Select the package that fits your goals today. Each is a standalone starting point — not a combined total. Ad spend is billed separately and goes directly to the ad platforms.

Package Monthly Investment
Starter Website Foundation
One-time build + $50/mo hosting — or $500/mo with ongoing changes
 $150 one-time
Google Ads Only
High-intent search — capture clients actively looking for defense counsel
 $999/mo
Meta Ads Only
Facebook and Instagram awareness and retargeting campaigns
 $1,499/mo
Google + Meta Popular
Full paid media presence across both major platforms
 $2,499/mo
Advanced Silver Best Value
4 platforms, social posting, 71 directories, email/SMS, SEO/SEAO, full suite
 $4,299/mo
Organic Growth
📈
SEO and SEAO Strategy
⭐
SEO and SEAO are both included in the Advanced Silver package ($4,299/mo) — no additional cost. For all other packages, these can be added as a standalone service.
On-Page SEO
  • Practice area page optimization
  • Title tags and meta descriptions
  • Schema markup for attorneys
  • Internal linking structure
  • Page speed and Core Web Vitals
Local and Off-Page SEO
  • Google Business Profile management
  • Legal directory submissions (Avvo, Justia, FindLaw)
  • Citation building and NAP consistency
  • Review generation strategy
  • Local backlink acquisition
SEAO
  • E-E-A-T authority content strategy
  • Attorney credentialing content
  • Press mentions and media positioning
  • NAP consistency across 71 directories
  • Expertise and trust signal building
Technical SEO
  • XML sitemap and robots.txt
  • Mobile-first indexing compliance
  • HTTPS and security
  • Structured data for legal services
  • Search Console monitoring
Our Edge
🏆
What Sets This Strategy Apart
⚡
Speed Matters in Criminal Defense
When someone is arrested, they search immediately. Our Google Ads campaigns are structured to appear at that exact moment — before they call anyone else.
🏛️
Legal Industry Focus
We work with attorneys and understand how to position legal services online — precise targeting, professional copy, and campaigns built for high-stakes decisions.
📍
Jurisdiction-Level Targeting
We target the exact cities, counties, and courthouses you practice in — not broad metro areas that waste budget on cases you cannot take.
🎖️
Public Defender Background = Trust
Your experience representing the indigent is a powerful differentiator. We position it as proof of dedication, grit, and deep courtroom experience.
🔁
Referral and Repeat Potential
Email and SMS follow-up sequences keep past clients engaged and generate referrals — turning one case into multiple client relationships over time.
📐
Scalable From Day One
Start with a website and Google Ads. Add Meta when you are ready. Upgrade to Advanced Silver when the pipeline demands it. Every package builds on the last.

Ready to Build Your Practice?

The best time to establish your digital presence is before the competition does. Let us handle the marketing so you can focus on the cases.

1
Select Your Package
2
Onboarding Call Scheduled
3
Launch Within Days
Once you are ready to move forward, we will schedule an onboarding call at the earliest availability that week to walk through everything we need from you to get started. We keep it simple, clear, and fast.
melleka.com hello@melleka.com
Prepared by Melleka Marketing — Confidential and prepared exclusively for this prospect.