A tailored strategy built for experienced defense attorneys ready to dominate their local market and attract high-value clients.
About the Client
Deputy Public Defender & Private Defense Counsel
An accomplished criminal defense attorney with extensive experience as a Deputy Public Defender and private defense counsel. Skilled in criminal law, trial advocacy, and strategic negotiation. Recognized for tireless, efficient representation of both indigent and privileged clients with unwavering grit and integrity.
Why Melleka Marketing
We specialize in performance-driven marketing for law firms. We know the language, the compliance rules, and the client psychology behind every click.
We understand Bar advertising rules, ethical compliance, and how to write compelling ad copy that converts without crossing the line.
We target people actively searching for criminal defense help in your area, at the exact moment they need you most.
Weekly performance decks with real numbers. You see exactly where every dollar goes, what it generated, and what we are doing next.
We optimize for qualified case inquiries, not just clicks. More real consultations booked, fewer tire-kickers.
Campaigns built, reviewed, and live within 7-10 business days. No bloated timelines or drawn-out onboarding.
You get a dedicated strategist, not a call center. One point of contact who knows your practice inside and out.
Our Approach
A proven four-step funnel built specifically for criminal defense attorneys.
The Packages
Three carefully selected packages that work together to dominate your local market across every major digital channel.
Package 01
Capture clients the moment they search for help
per month (management fee)
Google Search is the most powerful tool in legal marketing. When someone is arrested or facing criminal charges, the first thing they do is search Google. We position your firm at the top of those results with precision keyword targeting, high-converting ad copy, and relentless optimization to keep your cost per lead as low as possible.
Meta's advertising platform (Facebook and Instagram) is unmatched for building local brand authority and retargeting people who have already shown interest in your firm. We create scroll-stopping ad creative and laser-targeted audience segments to generate awareness and leads, especially for clients who may not yet be searching but will be soon.
Package 03
Full-service digital presence: SEO, content, GBP, social, and reporting
per month
The Advanced Silver Package covers every non-paid channel your firm needs to dominate its local market. From Google Business Profile optimization to SEO content and social media management, this package builds organic authority and consistent online presence that compounds in value month over month while your ads run in the background.
Total Monthly Investment
Google Ads Management
+ ad spend (billed directly)
Meta Ads Management
+ ad spend (billed directly)
Advanced Silver Package
SEO, content, social, GBP
Total Management Fee
per month — ad spend is separate and billed directly to your accounts
Launch Timeline
A structured, fast onboarding process so you start generating leads as quickly as possible.
Days 1-2
Account access, brand intake, target geography, practice area priorities, and budget confirmation
Days 3-7
Keyword research, campaign structure, ad copy drafts, audience setup, and SEO baseline audit
Days 8-10
Client review of all campaigns, final approvals, tracking verification, and campaigns go live
Day 14+
Weekly check-ins, performance reports, ongoing optimization, and monthly strategy reviews
Why This Works for Criminal Defense
Criminal defense is one of the most competitive and time-sensitive practice areas in legal marketing. Here is how we win.
Criminal defense clients make decisions in hours, not days. We optimize for calls and instant contact options so your phone rings before they call someone else.
Our ad copy speaks to fear, urgency, and the desire for a trusted advocate — the exact emotional state your clients are in when they search for help.
We target by courthouse jurisdiction, county, and city to ensure every dollar reaches someone who can actually hire you under your license.
Every piece of ad copy and content we produce is written with state Bar advertising rules in mind. No guarantees, no misleading claims, full compliance.
Your public defender experience and trial record are powerful differentiators. We use your story and credentials to build credibility that separates you from the competition.
Every decision — from which keywords to bid on to which creative to scale — is backed by real performance data reviewed weekly by your dedicated strategist.